Gather driver feedback through existing communication channels, including in-cab tools, text, and email.
Apply advanced analytics to identify patterns, sentiment, and recurring issues across driver feedback.
Use data-driven insights to prioritize improvements, support driver satisfaction, and inform retention focused initiatives.
Most driver turnover happens within 90 days of hire. So do most accidents.
higher driver out-of-service rate in high-turnover fleets
Turnover creates compounding risk across budget and safety. 35% of new hires quit within their first 90 days, and drivers with under three years of experience are 47% more likely to be involved in serious crashes. Investing in retention past the 90-day mark protects both your bottom line and your fleet's safety record.
Sources: TrackFive, AvatarFleet
Replacing a driver costs an average of $12,800. Move the sliders to see what turnover is costing a fleet like yours each year.
Average replacement cost of $12,799 per the 2024 Driver Recruiting & Retention Snapshot from Conversion Interactive Agency and PDA — covering recruiting, orientation, training, and unseated truck revenue. Turnover rates per ATA average 70% for mid-size fleets and up to 90% for large carriers.
Savings projections illustrate the value of improved retention at the selected rate. Actual results vary by fleet composition, driver mix, and current retention practices.
